To get 10 truly worthy commercial pictures, professional team spends thousands of hours working hard. The art director offers ideas and concept, the executive director prepares the budget, casting manager selects the models that meet strict criteria (from the appearance to the psychological aspects). Producer looks for the perfect location (sometimes it may take weeks!), orders an unusual scenery, provides all the necessary stage props. The stylist spends many hours preparing images in details, thinking about each small thing. A talented photographer involved in all the preparation activities is in close cooperation with each member of the team since the beginning. On the day-X, all these people are gathering together on the stage and begin to work. It may lasts 60, 120, 240 minutes and so on forever. Sound of the camera shutter, perfect make-up lines, sculpted curls, volume and accurately put light. And in the middle of all this dynamic and thought out to the last detail by adults process, where there is no place for whims or fatigue, the children are. It makes us think that we are doing something impossible. We make really hard work with extraordinary comfort and care. Our kids do really love what they do, because nothing but the desire may keep them on set. Working with children is not easy at all, but it is a real pleasure for everyone involved. As a result we have incredibly talented pictures that can convey to the audience mood, emotion, idea and content.